Sierra was born from a shared connection to two worlds.
With roots in both Ecuador and the Netherlands, we've experienced the beauty of Ecuadorian craftsmanship firsthand. Growing up surrounded by local markets, artisans, and traditions, we learned that every handmade piece carries a story, one of heritage, patience, and skill.
When we looked for these authentic products in Europe, we realized that many beautiful traditions remained undiscovered, and the people behind them often received little recognition.
That inspired us to create Sierra.
We work directly with Ecuadorian artisans to bring carefully selected handmade products to Europe while ensuring fair partnerships, respect for traditional craftsmanship, and complete transparency about where every piece comes from. Every product has a story, every artisan has a name, and every purchase helps preserve generations of craftsmanship.